The claim is the durable unit, held once and bound to the entity it concerns. Every page, feed and machine-readable document is a composition assembled from approved claims, and regenerated when one of them changes.
StackShift I is Managed Presence: WebriQ operates everything so the customer can focus on running their business. StackShift II is Compounding Authority: the customer directs, the AI executes, and WebriQ governs the platform.
In StackShift II, customers direct progress through a weekly review queue while an AI visibility engine surfaces content gaps. Dual-track publishing serves humans and machines from one source, and a semantic knowledge graph powers a continuous, self-improving visibility loop. PipelineForge arrives as an integrated platform module. It suits teams with content ambitions and at least one person who can engage with a review queue weekly.
The durable unit shifts from pages to canonical claims — verifiable statements carrying their own source, confidence and validity. Product truth is copied from existing systems and never overwritten, while all other content is read and separated into individually sourced claims. New claims require human approval, and pages, FAQs, feeds and machine-readable documents are compositions assembled from approved claims.
Enforced: product system owns product truth, Canon owns claim truth, engine reads both, writes neither
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Start with the claims your business already stands behind, and the compositions that should follow from them.